BN Trans

Overview

BN Trans provides interpretation and translation services for various events and projects. They provide the most suitable interpreters and translators for each job.

MY ROLE
Brand Designer

DATE
Jul - Aug 2016

SERVICES
Branding, Collateral, Website Design

Branding

Identity Design

In developing BN Trans’s brand identity, it was important to create a professional and expert image. It was important to capture this notion because their business is principally based on their expert talent pool.

BRAND FEATURES

01. Professionalism

BN Trans sends professional interpreters who are most suitable for each event and project, with business manners.

02. High Quality Service

BN Trans assigns translators with specific industry knowledge to each project. High quality work is ensured by second proofreading by other editors.

03. Trsutworthiness

BN Trans only sends highly qualified translators and interpreters who are recommended by professors of translation and interpretation schools.

LOGO DESIGN

The logomark reflects dynamic yet delicate nature of intepretation and translation tasks. Logotype adds corporate and professional feel to it featuring their brand values.

COLOR PALETTE

Nice shade of navy color is chosen to express their professional and trustworthy quality, as well as academic quality of work. Eucalpytus Green color is chosen to highlight their excellent service.

TYPOGRAPHY

Noto Sans CJK font can handle Chinese, Japanese, and Korean language with consistent style and professional look. Montserrat were chosen for its wide x-height to complement Noto Sans CJK which has narrow x-height to create visual contrast.

ICONOGRAPHY

Line combined with solid shapes to create contrast and add visual weight to the icons.

Print Design

I designed various print materials like product line-up leaflet, sell sheet, executive summary and many more to promote JKosmmune to retailers and wholesalers.