Fishing Village Union

Type  Branding / Identity   |   Client  Asian Kitchen   |   At  Eggplant Factory   |   Role  Art direction / Design

‘Ugh-chon-kye(meaning fishing village cooperative in Korean language)’ is a seafood restaurant where customers can enjoy and taste fresh seafoods from all over the country in one place. The restaurant concept is based on fishing village cooperative, which consists of haenyeo(female diver)’s village , diver’s village, and fisherman’s village. Each village offers unique seafood dishes to its customers. The design visually narrates simple and peaceful life at Jeju island, through the use of sentimental calligraphy and brush-drawn illustrations.

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